EN
EXPERTISE
A visual perspective.
Complementary skills.
Art direction, print, signage, web, communication and artificial intelligence: my skills connect an identity with the way it is used. I design identities, prepare their production and build websites or digital tools to support your business.
01
Art direction & identity
I translate a brand’s positioning into a visual language: symbols, colours, typography and compositions create a consistent identity, from the logo to its applications.
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02
Editorial design & print production
I connect page layout with production requirements to shape content across paper, packaging, textiles and personalised items. Focus Studio designs and prints communication materials, from file preparation to the finished item.
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03
Signage & large format
I bring an identity into a physical space, taking account of proportions, viewing distance and location. With Focus Studio handling production, I also carry out installation with a team for on-site projects, through to putting the materials in place.
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04
Web design & websites
I design pages where identity, content and navigation work together, with layouts adapted to mobile devices and computers.
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05
Communication & imagery
I connect messages, materials and visual content to give a business a consistent voice, from still images to motion.
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06
Digital tools & AI
I turn practical needs into digital tools, AI assistants and automation, taking account of the data, software and approvals required.
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FROM VISION TO USE
A connected practice.
As a senior graphic designer, art director and founder of Focus Studio, I bring design, print production and digital development together. This ranges from formats and finishes to websites, content and the foundations of search visibility. AI assistants, bespoke tools and automation complement this practice where they address a specific need, with clearly defined human approval steps.
LET’S TALK
An idea, a collaboration?
To discuss a creative project or find out more about my background.