PROJECT / BRANDING · PACKAGING

Polaris

An energetic identity, from packaging to visual campaign.

The identity board — select it to explore it at a larger scale.

THE VISUAL WORLD

A bold, high-contrast visual presence.

Polaris combines vivid green and purple, confident typography and a star symbol. The compositions alternate between gradients, solid colours and graphic elements to create an energetic visual world.

The visuals present can packaging and its advertising applications, in a station and on indoor and outdoor displays. The presentation board brings these expressions of the identity together in an overview.

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