GRAPHIC DESIGN & ART DIRECTION IN LIÈGE

Graphic design

One identity.
Your signature.

Your logo is a starting point. I design the world around it: colours, typography, compositions and applications. Whether creating a new identity or developing an existing one, we build a visual direction around your business, your audiences and your communication materials.

An identity in practice — from visual language to its applications.

THE INTENTION

A clear direction,
at every scale.

An identity needs to work in very different settings. I consider the symbol alongside the applications that will bring it to life: a card, poster, document, screen or façade. This approach creates a set of connected design choices and practical guidance for using them. Your communication gains visual continuity without mechanically repeating the same composition everywhere.

I personally design your logos and visual identities, without generative AI, from research to the final applications.

THE POSSIBILITIES

What we can create.

Logo & visual identity

Logo creation or development, a colour palette, typography and composition principles: the foundations of your identity.

Art direction & brand guidelines

I define the rules and practical guidance your project needs to maintain a clear visual direction across materials and applications.

Materials & layout

Stationery, brochures, catalogues, packaging and digital visuals: I give the chosen direction a practical form, with a hierarchy suited to the content.

A SHARED METHOD

From need to delivery.

Understand your positioning

We discuss your business, your audiences and what your identity needs to express. We also identify existing elements to retain or develop.

Explore a direction

I develop the creative routes agreed in the brief, then refine the symbol, typography and composition in response to your feedback.

Adapt & hand over

The approved direction takes shape across the agreed materials. I prepare the files and usage guidance. You can also entrust the next stages to me: Focus Studio designs and prints the communication materials, and I install them with a team for the relevant on-site projects.

A VISUAL WORLD TO EXPLORE

Successions Wallonie

A design project showing its visual language, materials and applications.

YOUR QUESTIONS

Before we start.

Does my logo need to be redesigned?

Not necessarily. A new layout, a clearer palette or rules for adapting existing elements can already move your communication forward. We identify the useful changes by looking at your current identity.

Can I commission a single design item?

Yes. The brief can cover a poster, brochure, packaging or a digital visual. I can work from your brand guidelines to make sure it fits your existing identity.

Which files will I receive?

Formats and versions depend on the agreed uses: print, screen, documents or handover to other suppliers. The proposal specifies the deliverables and terms of use.

OTHER NEEDS?

LET’S DISCUSS YOUR NEEDS

Let’s prepare
your quote.

A few details to help shape a proposal for your project.

USEFUL INFORMATION

Your business and audiences
Why you want to create or develop your identity
Your existing logo and materials
The priority applications to design
Your visual references and deadline